About Haslinda Ali

Haslinda Ali has more than 20 years of Television experience in producing, writing and researching. She still remains as Director of Screenbox  (a company she and her husband built in 2000) but after the birth of 3 daughters, her focus and attention centered around them. Haslinda is determined to be a hands on mum, juggling her roles and managing her time has never been more crucial.

With the birth of each daughter, Haslinda reflected, reviewed and reorganized her life’s priorities, her roles and most importantly her health. With the need for MORE time, MORE energy and MORE efficiency, Haslinda’s true test of patience, efficiency and hard work came in the form of her 3 angels.  Trying to find a balance between family and career was a struggle and things became clearer after the birth of her second daughter Qasrina.

At 36 years old, and with 22kg excess baggage on her body, always tired and stressed out, Haslinda decided to take stock of her life and review her priorities. She chose Health and Family as her top 2 priorities and arranged her daily schedule around these 2 elements.

The result – a happier, confident and more hands-on and fun mum after getting her health back on track. In 2006, Haslinda was appointed to represent Active Women in Sports by Sports Council. Her role was to inspire and represent women in their 30s who are juggling family and career, and who manage to keep active and healthy. The following year she was Singapore Heart Foundation’s Ambassador for Healthy Heart. Both experiences made her realize the importance of influencers supporting and speaking up for a cause they truly believe in.

5 years ago, Haslinda set up a public Facebook profile to reach out to her fans and working mummies and share her secrets to staying slim and healthy. She found this was especially important for the Malay/Muslim community.  In 2012, she re-named it Haslinda Ali FITFAB, to incorporate a strong branding in line with her sense of mission. To date, she has gained over 8000 followers and has received a lot of support in her sharing of healthy recipes and her workout regime. Her aim is to show the Malay community that keeping fit and fabulous need not be a chore but a lifestyle choice that will allow for a better and more fulfilling life.  FITFAB now is stronger than ever as her followers share recipes, food ideas and exercise regimes with one another.